As housing costs soar and living space shrinks, DIY- and landscaping-store HORNBACH needed to show that even the smallest space has room for grand, original ideas: We turned one simple square meter from a symbol of Europe’s housing crisis into a canvas for endless forms of creativity, from a film shot in a house of one-square meter sized rooms to countless inspirational messages and inventive projects across Europe. Proving the infinite potential of every single inch.
The Square Meter
Awards
Gold Award
Brand Experience
Branded Spaces
Gold Award
Design
Spatial Design
Gold Award
Film & Audio
Craft – Direction, Cinematography and Editing
Silver Award
Brand Experience
Live Stunts Brand Activation
Silver Award
Film & Audio
TV / Cinema Commercials
Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Silver Award
Print & Outdoor
Special Outdoor
Shortlist
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Hornbach Baumarkt AG
Agency:
Agency Producer:
Kerstin Heffels
Art Director:
Christoph Laurisch
Fabian Lange
Joaquin Aubele
Marina Emeljanov
Creative Director:
Luis Jähner
Christofer Kümmerer
More Branded Spaces Works
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Shortlist Print & Outdoor Special Outdoor
NO ONE MOVES SNOW LIKE GRISELDA
CYW / Madrid
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Shortlist Print & Outdoor Special Outdoor
Fall Trimming
INGO Zurich / Zurich
-
Bronze Award Print & Outdoor Special Outdoor
Don’t grill yourself, you’re not a Whopper®
Zaraguza CZ / PragueWavemaker / Prague