The Tear-off –posters for “Mein Kampf – against racism”

Hitler’s propaganda book “Mein Kampf“ (My Struggle) can be published once again in Germany after its 70-year copyright expired – while new right-wing extremism grows. “Gesicht Zeigen! An NGO encouraging people to stand against racism“ fights back – with a book: “Mein Kampf – against racism”! By taking the same title, type & layout as the original, we created a counterbook featuring 11 brave strugglers. Our provocative poster campaign promoted the launch.

Awards

Nomination Promotions & New Media Promotions

Details

Credits

Ogilvy Germany

Account Management: Carsten Kaiser Stephen Kimpel Patricia Podewin Iskra Velichkova Samet Akti
Art Buying: Martina Diederichs
Art Director: Matthias Bauer Philipp Bertisch Andreas Richter Stephan Westerwelle Joschka Wolf Collja Lorig Michael Mogk
Chief Creative Officer: Stephan Vogel
Copy Editing: Lutz Meier
Copywriter: Anke Roell Janne Sachse
Creative Director: Björn Kernspeckt Stese Wagner Sebastian Kraus Daniela Schmidt
Editor: Katja Fischer
Executive Creative Director: Tim Stübane Birgit van den Valentyn
Film Director: Florian Baeker
Music & Sound: Kris Steininger
PR Director: Barbara Stang Claus-Martin Carlsberg
Photographer: Dominik Thomas Butzmann
Publisher: Christian Strasser

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