Hitler’s “Mein Kampf“, the Nazi propaganda book, can be published once again in Germany after its 70-year copyright expired, unleashing a fierce debate in a country struggling against new right-wing extremism. To fight back, a series of books with the same title and layout as the original: “Mein Kampf – against racism” were published. The book features 11 people and their courageous struggle against racism. The launch was promoted with a provocative mailing to journalists.
The Tear-Open-Mailing for “Mein Kampf – against racism”
Awards
Gold Award
Print & Outdoor
Mailings
Details
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Country:
Year:
Credits
Client:
Gesicht Zeigen!
Agency:
Account Management:
Carsten Kaiser
Stephen Kimpel
Patricia Podewin
Iskra Velichkova
Samet Akti
Agency Producer:
Georg Ilse
Art Director:
Matthias Bauer
Philipp Bertisch
Andreas Richter
Stephan Westerwelle
Collja Lorig
Joschka Wolf
Michael Mogk
Copywriter:
Janne Sachse
Anke Roell
Creative Director:
Tim Stübane
Birgit van den Valentyn
Stese Wagner
Sebastian Kraus
Daniela Schmidt
Björn Kernspeckt
Film Director:
Florian Baeker
Photographer:
Dominik Thomas Butzmann
Production Company:
Tony Petersen Film GmbH
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