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The Unheard Voice

Despite Law 194, access to abortion in Italy is difficult due to judgments and violence in hospitals. Anti-abortionists are even demanding mandatory listening to the fetus’s heartbeat, an initiative they’ve already put into practice illegally. The Unheard Voice recreated a gynecological room near the Italian Parliament, offering a 3D audio experience of what women face. The campaign gained media attention, bringing women’s voices to the Chamber of Deputies.

Awards

Bronze Award Brand Experience PR / Events
Bronze Award Print & Outdoor Print & Outdoor for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

Medici del Mondo

Agency:

AKITA FILM / MilanEccetera / Milan

Art Director: Antonio Speranza
Creative Director: Paolo Bartalucci Valentina Amenta

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