Graubünden’s small villages urgently need more tourists. A campaign was needed that would appeal to stressed-out city dwellers. Tschlin, a mountain village, is extremely quiet. It’s so quiet here that when the telephone in the village square rings, it is heard throughout the village. Residents of the village used this telephone for a competition. The promise: If you call us on this phone and we don’t hear it, you’ll win a holiday.
The Village Phone Promotion
Awards
Silver Award
Promotions & New Media
Promotions
Silver Award
Promotions & New Media
Live Stunts
Nomination
Integration & Innovation
Creative Strategy
Details
Categories:
Country:
Year:
Credits
Client:
Graubünden Tourism
Agency:
Account Director:
Monika Arnold
Agency Producer:
Sarida Bossoni
Art Director:
Lukas Frischknecht
Andrea Klainguti
Copywriter:
Alain Eicher
Creative Director:
Samuel Christ
Johannes Raggio
Designer:
Joelle Hauser
Film Director:
Luc Kämpfen
Online Marketing:
Dominik Habermacher
Programmer:
Ralf Brändli
Sound Designer:
Jingle Jungle
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