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The Voice of Voices

NeMO is a clinic for ALS patients that needs funding. Hence the launch of ‘The Voice of Voices’, a nationwide project that asked every Italian to donate a word, since one of the consequences of ALS is that patients lose their voice. This highly symbolic gesture of donating a word required users to first download a €2 app. It was so successful that it became Italy’s most downloaded app.

Awards

Gold Award Interactive & Mobile Mobile Apps
Nomination Interactive & Mobile Social Media Campaigns
Nomination Integration & Innovation Public Service & Charity Campaigns
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Any Other
Member Club Gold Award Integration & Innovation Public Service & Charity Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

Centro Clinico NeMO

Agency:

McCann Worldgroup Italy

Account Director: Donatella Bizzari
Agency Producer: Michele Virgilio
Art Director: Giorgia Raffaelli
Copywriter: Andrea Piovesana
Creative Director: Alessandro Sabini Eoin Sherry Fernando Dominguez
Designer: Helena Pinillos

More Any Other Works

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