The Wool Jersey

In 2022 and for the very first time Swiss fans found themselves watching the Football World Cup in winter. Therefore Ochsner Sport, the official fan shop of the Swiss national football team asked for a fan article giving the Swiss fans the chance to cheer for their team despite the cold temperatures.

Together with Puma the «The Wool Jersey» was created. A knitted jumper made of merino wool using the exact design of the official Swiss World Cup jersey.

Awards

Shortlist Brand Experience Promotions
Shortlist Interactive & Mobile Social Media Campaigns

Details

Credits

thjnk Zürich / Zurichthjnk AG / Hamburg

Creative Director: Lukas Amgwerd

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