#TheDonationMap

The idea of TheDonationMap is to redirect Fortnite’s monetization feature to support UNITED24 generating donations through the experience gamers live on a dedicated Fortnite Map. It’s a groundbreaking fusion of gaming and philanthropy. By recreating Kyiv’s Independence Square within the game, it offered gamers a unique opportunity to contribute to the real-world cause of rebuilding the Prybuzka ambulatory clinic in Ukraine.

Awards

Silver Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
Shortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO

Credits

Havas Digital Kyiv / KyivHavas Play France / Paris

More Integrated and Innovation for non-profit / public service / NGO Works

  • Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    I’m Fine

    I’m Fine

  • Silver Award Integrated & Innovation Best Use of Data
    Silver Award Print & Outdoor Direct Marketing
    Bronze Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
    Bronze Award Interactive & Mobile Digital Direct Marketing
    AirRaid Alarm Clock

    AirRaid Alarm Clock

  • Bronze Award Brand Experience PR / Events
    Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    The Props of Life

    The Props of Life