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Georgian Water and Power was doing its best 24/7, but its works never got the same exposure, as did the memes about its inaction. To make highlight its efforts, the company replied to each customer’s negative brand mentions, with personalized videos right from the heart of the works. By instantly posting videos in the comments section of each brand mentioned, the company was able to counter disinformation and show it does work 24/7 for the good of its customers.

Awards

Silver Award Integration & Innovation Public Service & Charity Campaigns
Nomination Interactive & Mobile Social Media Campaigns
Nomination Integration & Innovation Creative Strategy
Member Club Gold Award Integration & Innovation Integrated Campaigns

Details

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Credits

Client:

Georgian Water and Power

Agency:

Redberry

Agency Producer: Mariam Khoperia Levan Ketskhoveli
Copywriter: Nina Modebadze Lika Metreveli
Creative Director: Toka Areshka Rezo Shelia
Designer: Mariam Giguashvili Salome Khazaradze
Digital Planner: Aleksandre Kvetenadze
Director of Photography: Gogita Chikvaidze
Editor: Giorgi Akhvlediani
Strategist: Gaga Darsalia Niko Rekhviashvili George Karanadze

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