Ticket Tok

VICIO has built its brand on social media. But it had not yet found its way to TikTok. But how can you impress and stand out in a space where all sorts of things can appear to users? It had been noticed that when ordering online, VICIO customers used the ‘Allergies’ section to say hello, ask for discounts, make jokes, etc. This form of interaction would become the core feature of the channel. Thus was born TicketTok.

Awards

Bronze Award Interactive & Mobile Social Media Campaigns

Details

Credits

Fuego Camina Conmigo / Barcelona

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