Every year, 800 art monuments (Fallas) are exhibited throughout the city of Valencia to be burned. Falla Corona 2020 is a reflection of the value of money, a security truck with 54 mill. € with a graffiti that says “To be happy I want a truck”. The hard cover with a dry blow and silkscreen, in contrast to the plastic binding, conveys the ironic sense of the artwork to the publication creating an experimental and low-budget editorial as a memory of the burned project.
To be happy I want a truck
Awards
Member Club Gold Award
Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
Falla Mossén Sorell-Corona
Agency:
Creative Director:
María Pradera
Lorena Sayavera
Designer:
María Pradera
Lorena Sayavera
Illustrator:
María Pradera
Lorena Sayavera
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