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Tokyo Tree

For the first time the Olympic and Paralympic games took place without spectators.nThe DOSB was looking for a way to connect their athletes with the fans back home. Under the motto: “Being there without being there.” the Tokyo Tree was created. Located in the Olympic Village the digital tree delivered fans messages to the athletes via mini printers. Over 20,000 messages reached the athletes. They in turn used the messages for interactions in their social media channels.

Awards

Silver Award Interactive & Mobile Place-specific Experiences
Bronze Award Print & Outdoor Special Outdoor
Bronze Award Design Spatial Design

Details

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Country:

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Credits

Client:

Deutsche Sport Marketing / German Olympic Sports Confederation

Agency:

Accenture Song Germany

Account Manager, Project Management Online: André Tiedemann
Account Supervisor: Jan Vierig
Agency Producer: Jan-Ole Brendel Phillip Mall Lukas Duensing
Art Director: Rolf Leger Christoph Bielefeldt Marco Obermann
Copywriter: Katharina Fuchs Antonia Backert Christian Krause Franziska Ziesche
Creative Concept: Dereck Richards
Creative Director: Jens Behler Stefan Wübbe Marei Lops
Designer: Johann Thiem Brian Eschrich Robert Barth
Director of Photography: Gregory Jacob Jan-Ole Brendel
Film Director: Ivo Radtke Gianluca Lorenzon
Graphics: Ian O'Brien-Docker Ella Schreiber
Illustrator: Billy Ray Schlag
Online Concept: Christian Rentschler
Photographer: Felix Meyer Klaas Nocken
Production Company: Sören Beseler
Production Manager: Martin Lühe Stephan Gerlach
Web Developement: Tobias Geber

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