The world’s first all-purpose wall plug came out in 1973. To show tradesmen that they can still rely on the original 43 years later, a special packaging concept was developed. An innovative product that visually resembles a metal weight and shows at first glance the maximum weight each wall plug can hold. The greater its strength, the bigger the packaging. In the end, even the packaging is held on the store shelf by an all-purpose wall plug. n
TOX Heavy Weights Packaging
Awards
Silver Award
Design & Craft
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
TOX-DÜBEL-TECHNIK
Agency:
Account Manager:
Jana Bier
Agency Producer:
Martin Lühe
Copywriter:
Julian Rader
Designer:
Ralf Bierhenke
Patrick Schröder
Production Company:
RTS Scholz GmbH Bremen
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