Based on ABSOLUTS brand heritage of bringing different people together to share good times, it was about to make it’s first big campaign in Slovakia. One of the most xenophobic country in Europe. We found an overlap with the brand and Slovak culture in the connection of a black singer, Natalie and a famous folklore song “Slovak mothers” that we remixed into a contemporary club track. The campaign ended up as the most viral in Slovakia ever and rose ABSOLUT sales by 117%.
True Colors of Slovakia
Awards
Member Club Gold Award
Film & Radio
Online/Viral Videos
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Member Club Gold Award
Integration & Innovation
Social Responsibility Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Pernod Ricard Slovakia
Agency:
Account Director:
Zuzana Tvaroskova
Account Manager:
Silvia Klimkova
Agency Producer:
Katka Chuda
Viliam Janosik
Art Director:
Adam Majko
Csilla Polak
Copywriter:
Matúš Hliboký
Vladimír Kurek
Martin Woska
Creative Director:
Martin Woska
Vladimír Kurek
Film Director:
Peter Ehrenberger
Photographer:
Matus Bence
Production Company:
Peter Hledik
Programmer:
Roman Janajev
Jan Timoransky
Social Media Brand Manager:
Katarina Sebova
Alan Holub
Sound Designer:
Jimmy Pe
Strategy Planner:
Jan Papac
More Online/Viral Videos Works
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Shortlist Interactive & Mobile Social Media Campaigns
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Shortlist Interactive & Mobile Social Media Campaigns
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