How do you reach a target group who rejects advertising and immediately skips dull content? By speaking their language and catering to their needs: In order to advertise the spark7 youth account, we worked with various artists to create a colourful campaign under the motto “Twice the nice!” for 10- to 19-year-olds. The result: seven different online videos – each with its own style.Purely digital, short and to the point, but so noticeable that they couldn’t be skipped.
Twice the nice
Awards
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Erste Bank der Österreichischen Sparkassen
Agency:
Agency Producer:
Matthias Papst
Art Director:
Sebastian Kubik
Miriam Berger
Copywriter:
Karin Übelbacher
Eva Zefferer
Creative Director:
Michael Nagy
Director:
Julien Jourdain de Muizon
Theodor Guelat
Film Director:
Matthew Rader
Pamela Reed
Photographer:
Georg Molterer
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