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Ultrasonic Maffia Call

In 2020, the streaming platform Joyn released the second season of the crime series Mocro Maffia. But how to win over new viewers? People waiting at a bus stop were placed directly into the series. Out of nowhere, a gangster appeared on their smartphone. This was made possible by a security breach in smartphones that hacks their voice assistants with ultrasound and activates FaceTime unnoticed. This technology was used to create the gateway for new series fans.

Awards

Silver Award Interactive & Mobile Place-specific Experiences
Silver Award Print & Outdoor Special Outdoor
Bronze Award Brand Experience New Use of Media

Details

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Credits

Client:

Joyn GmbH

Agency:

Kolle Rebbe GmbH

Account Manager: Marc Hughes
Account Supervisor: Antje Dorenbusch
Agency Producer: Jan-Ole Brendel Anton Oelssner
Creative Director: Thomas Knüwer Mark Köhler Leonhard Keller
Director of Photography: Christopher Kerhahn Alexander Hildenberg Alex Moll Julia Hütter Marius Fischer Dustin Rasimowicz Marvin Bruns
Film Director: Jens Holzgreve Henryk Wumkes
Model: Badasar Calbiyik
Motion Design: Falko Tilgner
Photographer: Alexander Hildenberg Jennifer Stroh Jan Quaas
Photography Assistent Producer: Ole Bernhardi
Production Company: German Wahnsinn GmbH
Senior Creation Marketing Manager: Isabell Hein
Sound Designer: Philipp Feit Moritz P.G. Katz Nicolai Kopka
Vice President Marketing: Richard Biller

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