“Uncried Tears of Men” campaign broke the taboo of male emotional suppression by installing a public sculpture of a crying man close to the Danube river, symbolizing drowning in inner tears and repressed emotions. Supported by dramatic citylight posters, PR, influencer outreach and educational landing page by a mental health service center, the campaign organically reached nationwide attention. The mental health helpline experienced a 36% increase in calls.
Uncried Tears of Men
Awards
Silver Award
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Bronze Award
Brand Experience
PR / Events
Shortlist
Print & Outdoor
Special Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
HUNGARIAN MENTAL HEALTH HELPLINE ASSOCIATION
Agency:
More Integrated and Innovation for non-profit / public service / NGO Works
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Shortlist Print & Outdoor Special Outdoor
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