Become a Member

Uninviting theatre

For its 84th season, the Theatre prepared a heavy programme – plays that revolve around uncomfortable topics, like pain, lovesickness or death. We had to come up with an idea for how to attract spectators for this brave new season.What we did was we uninvited everyone. The campaign began with a single poster – DON’T GO TO THE THEATRE. The visual had an empty chair. A week later, several further posters were release each explaining why it might be dangerous to visit it.

Awards

Bronze Award Print & Outdoor Print & Outdoor for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

Lithuanian National Drama Theatre

Agency:

TRUTH. / VilniusLithuanian National Drama Theatre / Vilnius

More Print & Outdoor for non-profit / public service / NGO Works

  • Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGO
    CALENDAR UPDATE

    CALENDAR UPDATE

    THIS IS LOCCO

  • Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGO
    Shortlist Print & Outdoor Craft – Photography
    Shortlist Print & Outdoor Craft – Art Direction
    Silhouettes

    Silhouettes

    neverland / LondonJames Day / London

  • Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGO
    Shortlist Print & Outdoor Craft – Art Direction
    Illness Tears, Hope heals

    Illness Tears, Hope heals

    MAGIC Agency

View More