Unmute the Puberty

In Ukraine, the lack of formal sex education and old taboos on sexuality mute countless new feelings teens explode from. We unmuted healthy talks on sexuality topics by Instagram drama series about Puberty. Puberty is a non-binary character with a constant shape-shifting that becomes a new teens’ emotional lexicon about their own feelings and wellbeing. The Series has reached 80% of the target audience with 13,6 MLN views.

Awards

Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO

Credits

Hashtag / KyivUNFPA UKRAINE / KyivISD Group / Kyiv

Art Director: Maryna kizilova
Creative Director: Oksana Gonchar
Designer: Iryna Lipavska

More Interactive & Mobile for non-profit / public service / NGO Works

  • Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    I’m Fine

    I’m Fine

  • Bronze Award Brand Experience PR / Events
    Shortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    The Props of Life

    The Props of Life

  • Silver Award Interactive & Mobile Interactive & Mobile for non-profit / public service / NGO
    Bronze Award Brand Experience Live Stunts Brand Activation
    600 Minutes Stoppage Time

    600 Minutes Stoppage Time