To stop the Sunday exodus from the music festival, companies across Romania were challenged to become the music festival’s Unofficial Partners and offer their employees the Monday off in exchange for a special sponsorship: the respect and appreciation of their employees and a promotion package offered by EC. An online guerrilla campaign was created to target top managers and convince them to join the #electricmonday movement, as it was called.
Unofficial Partners Electric Castle
Awards
Nomination
Promotions & New Media
Promotions
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Electric Castle
Agency:
Agency Producer:
Valentin Ionescu
Art Director:
Dan Costea
Alina Nechita
Copywriter:
Ana Trif
Simina Zidaru
Maria Nagy
Creative Director:
Eugen Suman
Alin Marghidanu
Digital Coordinator:
Raluca Duta
Digital Manager:
Thedeea Gherlan
PR Director:
Ana Trif
Project Coordinator:
Ana Trif
Senior Media Associate:
Raluca Manaila
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