LGBT+ movement All Out initiated the first global protest in the metaverse, taking place in “FIFA World” on Roblox. We created a toolkit with protest shirts and accounts with ready-made avatars. We directly adressed a new target group – gamers – to take part in the protest and reached 2000 people around the world to use our toolkit to protest without the fear of repercussions. The metaverse protest pioneered a new way of digital activism, allowing more people than ever.
Unplay the Hate
Awards
Silver Award
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Details
Categories:
Country:
Year:
Credits
Client:
All Out
Agency:
Creative Director:
Samuel Textor
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