#unseetheprejudice

TELUS International Bulgaria is one of the biggest employers in the country. Both inclusion and diversity are values of paramount importance for them. A point that they wanted to make clear to all its potential employees. 2021 are times in which your IG profile and handle tell basically everything about you that is to be told. We went for a collaborative stunt and changed the handles of some celebrities with the prejudice that they encounter day in and day out.

Awards

Bronze Award Interactive & Mobile Social Media Campaigns

Details

Credits

Proof.

Art Director: Emanuela Belovarski
Copywriter: Petko Kolarov Valentina Dencheva
Creative Director: angel iskrev
Designer: Katrin Kreovska
Motion Graphic: Vess Blackstone Viktor Hadzhiyski
Other: Sanya Stefanova
Strategist: Ekaterina Mutafchieva

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