How do you launch a V-day menu with a next to nothing budget and only 3 restaurants? In Romania, the land of traditional families, where V-Day messages are done the Hallmark way. Where no one talks about how love is f***ed up. You take the love-hate relationship between BK, McDonald’s and KFC and put it on display. The aftermath? 1/10 Romanians reached, and while over 900 brands interacted with the post, every agencies clients were asking for “something like BK did”.
V-Day for Unofficial Relationships
Awards
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Burger King Romania
Agency:
Account Manager:
Valentina Voicu
Art Director:
Vlad Socianu
Client Lead:
Radu Luca
Copywriter:
Catalin Bran
Cosmin Anghel
Creative Director:
Jorg Riommi
Sebastian Romano
Alin Badiu
Head of Corporate:
Andreea Logigan
Managing Director:
Oana Bulexa
Marketing Manager:
Alin Nenciu
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