Mega Image is a grocery but its fruit and vegetables sell less than the impulse foods in their stores. The brief was to create a campaign to stimulate a direct trial of vegetables and to have people put them on their daily shopping list. The creation of a trial for fruits and veggies by positioning them as impulse food saw an increase in-store traffic.
Veggie Heroes
Awards
Nomination
Promotions & New Media
New Use of Media
Member Club Gold Award
Graphic Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
Mega Image
Agency:
Agency Producer:
Tiberiu Munteanu
Alexandru Platon
Art Director:
Alin Sirbu
Copywriter:
Ioana Zamfir
Creative Director:
Catalin Dobre
Creative Excellence Manager Europe:
Carmen Bistrian
Deputy Strategy Manager:
Luciana Duma
Designer:
Roberta Schuster
Head of Print Production:
Petre Bruma
Senior Account Executive:
Delia Chirila
Senior Account Manager:
Andra Constantinescu
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