VinziRast is one of Austria’s most important institutions for the homeless. This campaign helped to raise awareness of their plight and to encourage donations. Pieces of cardboard were used to create life-size human figures, each one telling the true story of someone who found a home after spending time on the street. Fragile but full of pride, the artworks formed the heart of the campaign, accompanied by audio stories and by out-of-home and digital ads.
#VinziRast gets you back on your feet
Awards
Silver Award
Print & Outdoor
Non-profit/public service/NGO
Silver Award
Print & Outdoor
Special Outdoor
Bronze Award
Print & Outdoor
Craft – Photography
Details
Categories:
Country:
Year:
Credits
Client:
Verein Vinzenzgemeinschaft St. Stephan
Agency:
Art Director:
Simon Pointner
Fabian Kohlert
Chief Executive Officer VinziRast:
Robert Korbei
Concept:
Renate Hornstein
Simon Pointner
Copywriter:
Leopold Kreczy
Renate Hornstein
Creative Director:
Simon Pointner
Philip Krautsack
Designer:
Nina Herzog
Graphics:
Paulina Sadlo
PR VinziRast:
Renate Hornstein
Photo Production:
Claus Bukowski
Photographer:
Yannik Steer
Project Manager:
Barbara Binge-Furtner
Social Media:
Donata Kirchner
Isabel Hundsbichler
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Silhouettes
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