Make-up is a form of self-expression, but standing out from the majority is not widely accepted in Russia. The beauty industry only supports conservative stereotypes established in society. Vivienne Sabó became the first beauty brand activist in Russia to challenge outdated conventional views. Inspired by the drag queen culture, Vivienne Sabó created a video manifesto about freedom of self-expression. The campaign went viral and ignited a huge discussion in society.
Vivienne Sabó changes looks on gender stereotypes in Russia
Awards
Bronze Award
Film & Audio
Online Videos
Details
Categories:
Country:
Year:
Credits
Client:
Vivienne Sabó
Agency:
Agency Producer:
Olga Tsygankova
Yana Sadovnikova
Copywriter:
Vadim Seleznev
Anastasiya Glebova
Grigoriy Shatohin
Alexander Gudkov
Nataliya Ashomko
Creative Director:
Ekaterina Samotesova
Film Director:
Roman Kim
Andrey Venkov
Producer:
Irina Stroeva
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