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Volkstheater – Angry citizens wanted!

The Volkstheater faces declining public interest and falling tickets sales. To promote “The Merovingians or The Total Family”, a tale of an angry citizen who alleviates his aggression by smashing objects, Vienna was invited to a public anger room where anyone could smash stuff. ‘Punch pad’ posters, promotion guys in punchbag costumes and more promoted this public anger therapy. With over 7 million impressions, over €250k in PR and a sold-out premiere, it was a smashing success.

Awards

Silver Award Brand Experience PR / Events
Nomination Print & Outdoor Direct Marketing
Nomination Brand Experience Promotions
Nomination Brand Experience Live Stunts Brand Activation
Member Club Gold Award Brand Experience Promotions
Member Club Gold Award Brand Experience Live Stunts Brand Activation

Details

Categories:

Country:

Year:

Credits

Client:

Volkstheater

Agency:

Demner, Merlicek & Bergmann / MARA Media

Art Director: Mario Goldsteiner
Copywriter: Anna Repitsch Jennifer Vacha
Creative Director: Sebastian Kaufmann Christoph Hofbauer
Designer: Yamuna Valenta
PR Manager: Nathalie Teleu
Project Manager: Sophie Englhofer

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