For the first time, news anchors of RTP, SIC, TVI and CMTV went live on their competitors channels prime time to explain to the Portuguese people the General Health Management correct procedures in case of COVID-19 symptoms. An unique moment of journalism with a live audience of 3.6 million Portuguese people. We ignored networks and institutions for one common goal: save lives. With a low budget campaign, the message reached 40% of national tv audience.
WE ARE ALL ONE VOICE
Awards
Member Club Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Direcção Geral de Saúde
Agency:
Agency Producer:
Sandra Augusto
Copywriter:
Nuno Rodrigues
Creative Director:
Sérgio Lobo
Caio Leska
Nuno Rodrigues
Sound Designer:
Lucas Duque
Nixon Silva
More Integrated and Innovation for Non-profit/Public Service/NGO Works
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
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Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Easter Gif Attack
Bickerstaff.734