Tourists like trying local food. But after some time, they get sick of it and start craving something familiar. The campaign promoted traditional Czech cuisine and local restaurants. In return restaurants pass on the message to guests: “When you’ve had enough, you know where to find us” plus a map of McDonalds locations.
When You’ve Had Enough
Awards
Silver Award
Promotions & New Media
Promotions
Nomination
Integration & Innovation
Integrated Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
McDonald´s
Agency:
Art Director:
Jan Moucha
Copywriter:
Tomáš Novotný
Creative Director:
Radouane Hadj Moussa
Photographer:
Ondřej Košík
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