When Zalando secured an exclusive distribution partnership with TOPSHOP, it needed a way to tell thousands of small European towns the good news. We took one day’s filming with Cara Delevingne and manipulated it into 60,000 unique videos, each one showing her attempt (and fail) to pronounce a town’s name. These were then seeded to those towns directly via Facebook micro targeting, delivering them a personalised message from one of fashion’s biggest stars #WhereverYouAre.
#whereveryouare
Awards
Silver Award
Interactive & Mobile
Online Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Zalando
Agency:
Art Director:
Chang Lin
Creative Director:
Carsten Hendrich
Creative Shop:
Jonas Thaysen
Nico Westermann
Film Director:
Gordon von Steiner
Lead Strategist:
Jonas Thaysen
Photographer:
Kai Z Feng
Project Lead Digital:
Philipp von dem Knesebeck
Regional Head:
Nico Westermann
Strategic Director:
Sebastian Kemmler
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Nomination Interactive & Mobile Online Advertising
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Gold Award Promotions & New Media New Use of MediaNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Online Advertising
IKEA PS 2014
Instinct (BBDO Group)