Women in Switzerland still earn up to 20% less than men for doing the same job. We launched a campaign for the the Center for Women Zurich (Frauenzentrale Zürich) to highlight this disgraceful state of affairs, applying the wage inequality to consumer goods by giving products both a masculine and a feminine form – the latter version was of course 20% cheaper.
Women should not be worth less
Awards
Silver Award
Integration & Innovation
Integrated Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Frauenzentrale Zurich
Agency:
Art Director:
Daniel Ahrens
Norihito Iida
Copywriter:
Jan Kempter
Creative Director:
Thomas Wildberger
Urs Schrepfer
Digital:
Tiago Dias
Graphic Designer:
Gregory Hedrich
Junior AD:
Raphaël Graber
Photographer:
Felix Streuli
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