We created »Wurst« as an Ode to a butcher’s craft & the art of making sausage. At the beginning of every sausage there is life. And death. This gave birth to the idea of a musical 5 act play. The classical drama as the most direct & genuine form of artistic expression, served as a stage for the work. This was translated in form of a Vinyl Record, to be sent as direct mail to Top Chefs and Food Industry tastemakers. Only original recordings of Buchbergers farm were used.
Wurstplatte
Awards
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Print & Outdoor
Mailings
Details
Categories:
Country:
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Credits
Client:
Buchberger GmbH & Co KG
Agency:
Art Director:
Brini Fetz
Concept:
Franz Riebenbauer
Copywriter:
Brini Fetz
Denise Schindele
Creative Director:
Franz Riebenbauer
Designer:
Brini Fetz
Denise Schindele
Film Director:
Patrick Tafner
Photographer:
Ingo Pertramer
Programmer:
Oliver Spies
Sound Designer:
Denise Schindele
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SmartFolder
MUW Saatchi & Saatchi
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Nomination Print & Outdoor Mailings
Grisons Golf Forte 45’000
Jung von Matt/Limmat