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XXXLutz: Election Campaign 2017

Austria’s 2017 election campaign turned into a dirty numbers battle– perfect timing for XXXLutz, Austria’s biggest furniture store, to come into play. The focus of the campaign was a song lampooning Austria’s top politicians complaining that no one will ever have figures as high as XXXLutz. With the song going viral shortly after its release, the campaign achieved an image and sales boost, making XXXLutz the election’s clear winner.

Awards

Silver Award Integration & Innovation Integrated Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

XXXLutz KG

Agency:

Demner, Merlicek & Bergmann

Account Director: David Duong
Art Director: Mario Goldsteiner
Caricaturist: Gerald Koller
Copywriter: Anna Repitsch
Creative Director: Sebastian Kaufmann
Film Director: Markus Engel Marcello Demner
Graphics: Marc Metzler
Junior Project Manager: Philipp Rauscher
Project Manager: Oliver Weiss

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