The ‘Your Name Saves Lives’ campaign for Amnesty International is Iceland’s contribution to the world’s biggest human rights campaign, ‘Write for Rights’. As handwritten letters are becoming less popular, the focus was on a digital campaign. This was adapted for use across other touchpoints including a digital installation, a customized design for a Reykjavik city bus, digital billboards, bus shelters, social media channels, TV and radio.
Your Name Saves Lives – Amnesty International
Awards
Nomination
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Amnesty International Iceland
Agency:
Art Director:
Elsa Nielsen
Sigrún Gylfadóttir
Alex Jónsson
Creative Director:
Elsa Nielsen
Alex Jónsson
Sigrún Gylfadóttir
Designer:
Ástrós Linda Ásmundsdóttir
Vala Þóra Sigurðardóttir
Director of Photography:
Jón Þorgeir Kristjánsson
Gunnar Falcor
Film Director:
Reynir Lyngdal
Graphics:
Elsa Nielsen
Programmer:
Alex Jónsson
Samúel Hörðdal Jónasson
Sound Designer:
Jói B. Bjarnason
Pétur Jónsson
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