Pre-launch, teasers bearing Amnesty and words related to human rights such as GUN, ARMY, GOD, PEACE, BRUISE rendered in bold yellow appeared across Iceland. This was a take on the compound nature of common, well-known Icelandic names, which saw “GUÐ/GOD” become the name GUÐmundur, “HER/ARMY”= HERmann, and so on. Their impact made people curious and interested in the campaign.
Your Name Saves Lives – Amnesty Teasers
Awards
Nomination
Print & Outdoor
Print & Outdoor for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Amnesty International Iceland
Agency:
Art Director:
Sigrún Gylfadóttir
Vala Þóra Sigurðardóttir
Ástrós Linda Ásmundsdóttir
Copywriter:
Sigurbjörg Þrastardóttir
Creative Director:
Elsa Nielsen
Alex Jónsson
Graphics:
Alex Jónsson
Photographer:
Elsa Nielsen
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