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Zvočno okušanje

With a team of food technologists and sound experts we translated the flavors into sounds and created the first sound tasting. By determining the taste profile, the intensity and duration of individual ingredients and in the scientifically supported elaboration defining the basic sound elements, we awakened in the listener the experience of tasting the ingredients before they physically tried the pâtés. We presented sound tasting in the form of a web experience.

Awards

Member Club Gold Award Brand Experience Promotions

Details

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Credits

Client:

Atlantic Grupa d.d.

Agency:

Luna \TBWA

Art Director: Damijan Penič Jure Sotler
Client Representative: Vida Kos
Copywriter: Medeja Kraševec
Creative Director: Janez Rakušček Medeja Kraševec
Designer: Jan Mohorič Nina Zadravec Ivan Todorović
Graphics: Miha Feguš
Photographer: Matevž Kostanjšek
Project Manager: Urška Cerar Valerija Smolej Nina Melink Nika Frece
Sound Designer: Mitja Reichenberg

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