A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1,5 million people. rnWe created a street art that can be heard using official festival app MusicNight.rnThe idea was inspired by the old Soviet technology that uses visual codes for sound synthesis.rnThe app captures on special marks and converts everything between them into sound.
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Credits
Client:
Ural Music Night
Agency:
Copywriter:
Daria Ovechkina
Anton Rozhin
Creative Director:
Andrei Gubaidullin
Designer:
Yana Akhmetshina
Kirill Ratman
Dmitry Maslakov
Programmer:
Alexander Zolotov
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Square Cookie
Saatchi & Saatchi Germany / Düsseldorf
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SIGHTS OF TOMORROW
Demner, Merlicek & Bergmann / DMB. / Vienna
