The #smarteffect was a live stunt that took place in busy Lisbon streets, aiming at non smart drivers. We built two “real”, but special cars that could shrink in real time and on the spot, as the non-smart drivers tried to park in between them. After watching the two cars shrink in a magical way, the non-smart drivers could read our message printed in one of the cars: “Suddenly the city makes room. This is how it feels to park a smart.”
#smarteffect
Awards
Silver Award
Film & Radio
Any Other
Silver Award
Promotions & New Media
Ambient Media
Nomination
Interactive & Mobile
Any Other
Nomination
Integration & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
Mercedes-Benz Portugal
Agency:
Art Director:
Ruben Rodrigues
Board Account Director:
Rita Bastos
Copywriter:
André Pereira
Creative Director:
Marco Pacheco
President & CCO:
Rui Silva
More Ambient Media Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Silver Award Integrated & Innovation Branded ContentSilver Award Integrated & Innovation Integrated Campaigns for Commercial BrandsBronze Award Interactive & Mobile Any OtherBronze Award Brand Experience Point of Sale Experience and ActivationBronze Award Brand Experience PromotionsShortlist Interactive & Mobile Digital Direct Marketing
Square Cookie
Saatchi & Saatchi Germany / Düsseldorf
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Silver Award Brand Experience PR / EventsBronze Award Integrated & Innovation Artificial IntelligenceShortlist Brand Experience New Use of MediaShortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOShortlist Integrated & Innovation Best Use of DataShortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGOShortlist Interactive & Mobile Any Other
SIGHTS OF TOMORROW
Demner, Merlicek & Bergmann / DMB. / Vienna