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Volkswagen Connect

Something that always travels with drivers was transformed into a new direct and personal communication channel. The key ring was reinvented through beacon technology to create a new channel of communication between Volkswagen and its drivers, offering advantages and benefits in real time for the first time.n

Awards

Nomination Integration & Innovation Best Use of Technology

Details

Categories:

Country:

Year:

Credits

Client:

Volkswagen

Agency:

DDB Spain

Agency Producer: Pedro Ramírez
Art Director: Ariadna Castells Santi Gantes
Copywriter: Tino Barreiro Álvaro Lens
Creative Director: Pedro Andragnes Paco Cabrera Javier Melendez Pablo Sánchez Hidalgo
Production Company: Cósmico
UX Designer: Ana Isabel Revuelta

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