Your clothes define you. We all prefer certain colours to others. Our wardrobe’s colour palette reflects our personality. Similarly, it would be nice if people were able to choose the exact colour palette for their car. Consumers were therefore given the chance to customize the colour of their cars using by means of an interactive experimental action with the product.
CHAMELEON
Awards
Silver Award
Integration & Innovation
Best Use of Technology
Nomination
Graphic Design
Spatial / Experiential Design
Details
Categories:
Country:
Year:
Credits
Client:
Mercedes-Benz España (smart)
Agency:
Creative Director:
Carlos Jorge
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