To help fundraise for children with eye diseases, the client wanted people to feel what it’s like to have one. Working with an ophthalmologist and five patients, the agency created five filters representing eye impairments and used them to distort pictures on Czech Instagram accounts. When someone uploaded a photo, we downloaded, distorted and reposted it tagging the user, along with a donation link and a gallery link. Now everyone can see their life through someone else’s eyes.
#ThroughMyEyes
Awards
Nomination
Interactive & Mobile
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
The Leontinka Foundation
Agency:
Account Executive:
Soňa Holotová
Art Director:
Juanma Bonastre
Copywriter:
Marek Linhart
Creative Director:
Will Rust
Tomáš Belko
Designer:
Jan Reeh
Planner:
Jakub Hodbod
More Any Other Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Silver Award Integrated & Innovation Integrated Campaigns for Commercial BrandsSilver Award Integrated & Innovation Branded ContentBronze Award Brand Experience Point of Sale Experience and ActivationBronze Award Brand Experience PromotionsBronze Award Interactive & Mobile Any OtherShortlist Interactive & Mobile Digital Direct Marketing
Square Cookie
Saatchi & Saatchi Germany / Düsseldorf
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Silver Award Brand Experience PR / EventsBronze Award Integrated & Innovation Artificial IntelligenceShortlist Brand Experience New Use of MediaShortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOShortlist Integrated & Innovation Best Use of DataShortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGOShortlist Interactive & Mobile Any Other
SIGHTS OF TOMORROW
Demner, Merlicek & Bergmann / DMB. / Vienna