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No Hate Zone

The Presidential Palace Square in Bratislava is known for hateful protests. It is also the location of the headquarters of Tatra banka, the number one bank in Slovakia among students. We decided to transform the area into an “Anti-Hate Zone” by organizing a concert against hate. But hosting a traditional music event in the heart of the capital simply isn’t possible. So we made it in augmented reality: creating the first ever AR anti-hate concert.rn

Awards

Shortlist Brand Experience Live Stunts Brand Activation

Details

Categories:

Country:

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Credits

Client:

Tatra Banka

Agency:

THIS IS LOCCO s.r.o. / Bratislava

Creative Director: Juraj Kováč

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