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Leaving Early FC

The “Leaving Early FC” by Borsodi beer transformed a workday into a nationwide movement for the EURO 2024 match. Recognizing that the game was scheduled during work hours, Borsodi initiated a campaign urging companies to let employees clock out early. This created a movement where even rival companies joined forces to support the National Team. Borsodi not only promoted their brand but also brought together businesses and the public in a shared, spirited experience.

Awards

Shortlist Brand Experience Live Stunts Brand Activation

Details

Categories:

Country:

Year:

Credits

Client:

Borsodi

Agency:

Mito Creative / Budapest

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