Women cry on average 45 times per year. Men only 6. But this difference only arises from the teenage years. Why? Because machismo culture is still a common cultural phenomenon and there is a strong stigma about male tears.nTempo presents the TearyTales: 3 audio stories that aim to teach boys they can cry and it’s actually good for them. Because tears are the most powerful magic to understand our emotions and others’. And eventually, be happy.
Tearytales by Tempo
Awards
Bronze Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
Tempo
Agency:
Account Executive:
Flavia Vassallucci
Francesca De Vincenzi
Account Supervisor:
Alberto Marzo
Agency Producer:
Marco De Paoli
Daniela Capua
Sabina Feneri
Copywriter:
Riccardo Stazione
Creative Director:
Giulia Ricciardi
Barbara Valtolina
Designer:
Carolina Mauri
Gianluca Carone
Film Director:
Davide Belingheri
Head of Digital and Innovation:
Paul Tapia
Head of Social:
Andrea Quarini
Other:
Daniele Dionisi
Serena Di Bruno
Alessandro Ouazzani
Production Company:
José Bagnarelli
Programmer:
Claudio Fedel
Social Media Manager:
Novella Troianiello
Sound Designer:
Mauro Fazzini
Luca Imperato
Marco Vaccaro
More Branded Content Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
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Bronze Award Integrated & Innovation Branded Content
My name is my story
Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano
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Silver Award Integrated & Innovation Product / Service InnovationBronze Award Integrated & Innovation Branded Content
RosaLilaLand
Demner, Merlicek & Bergmann / DMB. / Vienna