“In a blend of fiction and reality, during the premiere of Berlin, we convinced nearly 6 million Spaniards that the necklace of Spain’s top New Year’s Eve hostess was stolen live on air. Social media erupted in disbelief, and a spot in the first ad break revealed the mastermind: Berlin, seen escaping disguised as a waiter, with the necklace hidden in an ice bucket filled with Estrella Galicia beer, sponsor of both the show and the event.”
New Year’s Eve Robbery
Awards
Gold Award
Brand Experience
New Use of Media
Silver Award
Brand Experience
PR / Events
Bronze Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
Netflix + Hijos de Rivera / Estrella Galicia
Agency:
Art Director:
Javier Fernandez
Creative Director:
Willy Lomana
Carmelo Rodriguez
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