For “Aktion Deutschland Hilft” we were asked to activate people in an unseen way to donate to those affected of the Turkish-Syrian Earthquake 2023. We achieved this with an unprecedented, synchronized media guerrilla campaign across all media channels. On the first anniversary of the earthquakes, we literally shook up Germany’s entire media landscape – by shaking the advertising on TV, radio, DOOH, the web and even social media at regular intervals at the same time.
The big shake-up
Awards
Bronze Award
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Details
Categories:
Country:
Year:
Credits
Client:
Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
Agency:
Creative Director:
Tobias Rabe
Friedrich-Paul Spielhagen
Istvan Bracsok
Levente Kovacs
More Integrated and Innovation for non-profit / public service / NGO Works
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Silver Award Integrated & Innovation Best Use of DataSilver Award Print & Outdoor Direct MarketingBronze Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOBronze Award Interactive & Mobile Digital Direct Marketing
AirRaid Alarm Clock
Arriba! / KharkivOfficer & Gentleman / MadridPijama Studio / MadridSecrets Films / Madrid
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Bronze Award Brand Experience PR / EventsShortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO
Baci Baci/ Toy That Hits The Nation
Saatchi & Saatchi Prague / PragueMSL Czech Republic / Prague
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Silver Award Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOBronze Award Brand Experience PR / EventsShortlist Print & Outdoor Special Outdoor
Uncried Tears of Men
MEDIATOR GROUP / Budapest