We flipped ITV’s Love Island, a TV show once synonymous with fast fashion, on its head by turning contestants into living, talking, kissing billboards for eBay’s pre-loved fashion offerings. The Islanders showcased killer looks from eBay, curated by a celeb stylist on their socials, while the Love Island app & banners acted as a new shop window every day. We reinforced a powerful cultural shift, encouraging people to change the way they shop for clothes.
eBay x ITV2 & ITVX’s Love Island
Awards
Silver Award
Brand Experience
PR / Events
Bronze Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
eBay UK
Agency:
Creative Director:
Alexei Berwitz
Rob Webster
Tom Hamilton
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