In the end, good always prevails. Liftago believes in democratic values and is not afraid to publicly advocate for them. In 2022, we immediately expressed our solidarity with Ukraine. However, our stance attracted thousands of trolls and hateful comments. We decided not to back down from the attacks, not to hide the comments and, contrary to “best practices”, to respond to them. Our effort was recognized by the public and the media which brought us unprecedented results.
Liftago vs. Trolls
Awards
Shortlist
Interactive & Mobile
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Liftago
Agency:
More Any Other Works
-
Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
-
Silver Award Integrated & Innovation Integrated Campaigns for Commercial BrandsSilver Award Integrated & Innovation Branded ContentBronze Award Brand Experience Point of Sale Experience and ActivationBronze Award Brand Experience PromotionsBronze Award Interactive & Mobile Any OtherShortlist Interactive & Mobile Digital Direct Marketing
Square Cookie
Saatchi & Saatchi Germany / Düsseldorf
-
Silver Award Brand Experience PR / EventsBronze Award Integrated & Innovation Artificial IntelligenceShortlist Brand Experience New Use of MediaShortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOShortlist Integrated & Innovation Best Use of DataShortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGOShortlist Interactive & Mobile Any Other
SIGHTS OF TOMORROW
Demner, Merlicek & Bergmann / DMB. / Vienna