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The SSE500

Facing declining alumni donations, SSE Riga launched The SSE 500 – the world’s first charity stock index. Each student became an “asset” that alumni could invest in via a custom-built stock exchange platform with real-time prices, leaderboards, and gamified trading. The campaign raised €94,556 in just 12 days, securing scholarships and unprecedented alumni engagement, proving that philanthropy can pay real dividends.

Awards

Bronze Award Integrated & Innovation Best Use of Data

Details

Categories:

Country:

Year:

Credits

Client:

Stockholm School of Economics in Riga Alumni Association (SSER AA)

Agency:

SIA ''McCann Rīga” / Riga

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