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Friendship bracelets

Pro Juventute supports young people with counselling to help them grow up mentally healthy and self-determined. Many Gen Z individuals struggle with stress but hesitate to seek help. We aimed to raise awareness of the Pro Juventute helpline. Therefore, at Taylor Swift’s concert, we handed out bead friendship bracelets displaying 147, Pro Juventute’s counselling number. These bracelets are a symbol of connection and a unique language for our target group of the Swifties.

Awards

Shortlist Print & Outdoor Direct Marketing

Details

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Credits

Client:

Pro Juventute

Agency:

Rod | Team Farner / Zurich

Creative Director: Ennio Cadau

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